Solange Knowles' Partnership With Puma
Everyone's favorite fashionista, Solange Knowles is putting her stylish dexterity to good use as Art Director and Creative Consultant at Puma shoes, the singer/songwriter/artist announced on her Instagram page.
As the head of the line called the Girls of Blaze Disc collection, Solange excitedly writes on IG:
"After years of art directing my own projects and visuals (music videos, photo shoots, album artwork, web content ect).....I am SO EXTREMELY EXCITED to finally announce that I am now able to apply my passion for all things design into my new position as an Art Director and Creative Consultant for the iconic @PUMA!!! It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. Ive had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artist, photographers, graphic designers ect. to create activations that really celebrates both mine and Pumas approach and philosophies. Over the summer, I paired 4 incredible designers @gerlanjeans @williamokpo @softcircle (Hisham Bharoocha) to interpret the classic (and one of my personal fave) Puma Disc each in their own distinctive aesthetic's to present "GIRLS OF BLAZE" inspired by the sights and sounds of Brazil. I couldn't be more excited about the result. The shit is wild, and come February I hope you will be just as in love as I am. The This has been a dream job, and the ride has just begun!"
The sneaker line is due out in February 2014. Go 'head Solange!
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