The staggering-and rather disturbing-statistic comes from findings released from Dove (Unilever), who were then inspired to reach girls with quality content that counteracts negative media messaging. Dove wants to reinforce young girls' self-esteem and celebrate girls who never stop doing what they love. The "Dove Self-Esteem Project" launched a major new campaign this weekend on top of the Empire State Building to reach millions more girls with self-esteem programming, with support from some of my favorites, journalist Lisa Ling and actress KeKe Palmer. The goal of the program is to reach 15 million young lives by the end of 2015 with self-esteem programming according to the company's press release.
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Journalist and TV anchor Katie Couric along with girls from Girls Inc., Boys & Girls Clubs of America and Girl Scouts of the USA join Dove at the top of the Empire State Building to kick off the Self-Esteem Weekend. (PR Newswire)
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You can do your part when you visit Dove's Social Mission page on their website. The initiative has an awesome interactive component on the website which allows you to leave a message on the company's website. My message:
"Girls are unstoppable....when you they accomplish their dreams despite the challenges they face." - @LenoraTheScribe
Leave your message and join the conversation using #girlsunstoppable.
